Diamond shopping has its three Cs, school its three Rs, and clothes shopping its three Ss—sales, selection, and service. You always want to feel like you could unearth a bargain, you have options, and you're welcomed rather than reviled. Most men's clothing outlets fall flat on at least one of those criteria. Some places have loads of sales but no salespeople. Others sell cool stuff, but you'll have to take out your plastic. Lava Lounge rules because for seven years it has unfailingly embodied the spirit of individual expression. Even better, it has a unique inventory and a legacy of charitable giving. Most Minnesota men are content to dress for the weather. But for those times when you need to impress (cool impress, not professional impress), Lava Lounge provides a wide selection of clothing and accessories (don't miss the watches and sunglasses). Impoverished hipsters will find the best sale rack in town. Guys, don't be afraid to splurge once in a while. Choose wisely and designer clothing will last you a long time. Best of all, everyone will notice your style. Tell 'em where you got it.