Gentleman's Gazette is like one of those elegant dinner parties where smart people come to share in the self-satisfaction of their own ethos. The master of ceremonies is a German immigrant named Sven Raphael Schneider, who has somehow managed to produce a passionate and insightful online magazine dedicated to fashionable living in that most unlikely of places: St. Paul. Harrington jackets? "The cool and casual look is best achieved by keeping things minimal." Booze? "If you are dead set on drinking Scotch on the rocks, I recommend no more than two ice cubes or else you might as well toss it down the drain." GG's readership is reportedly 200,000 a month, and Schneider has also expanded into retail, becoming a designer. Can he interest you in a handmade silk boutonniere? It'll go great with that dusty Carhartt. Your friends might judge you, but Schneider won't. In fact, he frowns on the hoity-toity attitudes of the fashion community. "My goal," he says, "is to establish a place where people can learn and have an appreciation of quality stuff." A toast to the host!